She was about to buy it in Turquoise and kept trying to talk herself out of it, because even though she loved it and had wanted it for ages, she had seen a girl on Facebook, who she used to go to school with, who had the same dress and within a matter of weeks, had worn it out, shock, horror, on two occassions!
Uni Girl then proceeded to show me the pictures of said girl, first at a Party and then at a Wedding wearing the dress in the same Turquoise colourway that she wanted and said to me "I hate people who over wear their clothes".
I sat for a moment a little dumbstruck by her remark and the turning up of her nose and began to explain a few things to her. Firstly I said that this girl had obviously had the dress for a while judging by the date of the photos and hadn't been afforded the luxury of purchasing the dress for £45 reduced from £150 like Uni girl was just about to do. I explained about "cost per wear" and how many people who can not really afford an expensive item but consider it to be investment dressing, purchase said item because they know they will really get their money's worth out of it and as £150 for a dress for a 19 year old, is a lot of money, she may well have considered the purchase worthwhile because she knew she had more than one event to wear it to.
She sat there with her laptop, completely unconvinced. Secondly I explained about the Whistles dress, I bought last year as an example. I had bought the dress originally to wear to M's wedding at the end of May but I wore it also to her 18th Party the following month. My friend B borrowed it for a wedding in the August and I wore it again this year to D's wedding at the end of June. So for the £80 it cost me in the sale, it was a worthwhile investment, a dress in a classic style that won't date, but can be pulled out of the wardrobe for any future parties or weddings I may get invited to. "I hope you aren't going to wear it to Claudia's 18th Party aswell, a lot of my friends will be there who have already seen you in it". I just laughed.
Me in my Whistles Dress with M at her wedding May 2009.
As we sat there with her cursor hovering at the checkout, I came up with my third example. My eldest daughter has a friend C, (who happens to be the eldest daughter of my friend M, who got married last May) who always looks gorgeous and really knows how to dress, but she has a knack of picking exactly the right thing as soon as it comes in stock, she knows what she wants, tracks it down and then wears the items continously. C is very careful with her money and will often ask her family for a specific item of clothing for her Birthday or Xmas. I remember C buying the Topshop Riveria skirt a couple of summers ago. My girls wanted it badly, but I couldn't get it and it was fetching a fortune on ebay. Every time I saw C that summer she had it on, and looked great. This Christmas she requested from her Auntie, a dress from Oasis. A lovely grey dress with padded shoulders and embellishment which she wore with black peep toe shoe boots to every occassion she was invited to from New Year to the start of the summer. I explained to Uni girl about C's knack for getting things "spot on" but still she sat unconvinced.
She did buy the Paradise Dress in the end.
Just before she left for Ibiza on Wednesday (yeah back from our holiday on Thursday and off again 6 days later, my kids really have a great life, usually at our expense) we were talking about what we were going to wear to Claudia's party, when I said to Uni girl "you can wear your Paradise Dress" "no I can't" she replied "I wore it out on Friday for S's 20th birthday and there is a picture of me in it on Facebook, I don't won't anyone to think I over wear MY dresses".
Courtenay in her Turquoise Paradise Dress from French Connection.
So would my daughter think that you "over wear" your clothes?
Do you do the "cost per wear" equation when buying expensive items?