This Morning presenter Ruth Langsford has been confirmed as the new brand ambassador for lingerie firm Playtex and although I am not a huge fan of her as a presenter (I get sick of her talking over her husband and the guests) I totally take my hat off to her for keeping her amazing figure and looking totally fantastic in her fifties.
The new collection from Playtex has been designed with fiftysomething women in mind and Ruth says she is excited to be working with the Brand because she believes it's about time women of her age group were given more visibility,". Ruth went on to say "I love being in my fifties, and while my body shape is changing, I still enjoy things like wearing sexy dresses, clothes shopping, going to the gym and feeling good about myself and my body.""For me, Playtex have hit just the right balance between style, comfort, fit and a creating a fabulous shape."
Playtex was originally launched in Britain in the 1950s, and by 1955 was shipping out an amazing 12,000 girdles every week. The new lingerie collection worn by Ruth is the result of two years of research by the brand to discover what women over the age of fifty are looking for in their underwear. "Ruth Langsford is the perfect choice for us", says Playtex Marketing Manager Marica Carleschi. "She embodies a new generation of confident, 50-something British women that Playtex is all about today."
"Research has shown us that while comfort and fit are important to these women, they also want to look amazing and show off their figures. And we believe that with the right support, that's exactly what they can do."
Its seems the brand have come a long way from their "cross your heart" days! Do you think Ruth fits the bill as the Brands ambassador or would you have chosen someone else in their fifties?