Your One Stop Denim Destination

I recently read that Londoners actually buy more pairs of jeans than any other City in Europe, which comes as no surprise with denim being that "go to" wardrobe staple when every other outfit choice fails and it was through a love of jeans that denim devotee, Donna Ida Thornton, decided to create her own dedicated denim emporium, known as Donna Ida.

You can find Donna Ida stores in Belgravia, Chelsea, Westfield and Guildford, but fear not if you don't live anywhere near the Capital, as this one stop "Denim Destination" also aims to bring a personalised service to its online shopping experience, with an easy to navigate website (which has just been relaunched) and a designated online Denim Clinic to help you chose the perfect pair of jeans for your body shape, Donna is one lady who has all your denim dreams fulfilled with just one click of a mouse!

Stocking the top 25 premium denim brands in the world, you can be sure there will be a style to suit you whether you are looking for the hottest style of the season or the perfect wardrobe hero.

The Current Elliott leopard print jeans sold out as soon as they hit the rails, but I am told more are arriving soon, so in the meantime check out this seasons boozy and berry colours which are far more flattering than the brights we saw last season.

J Brand Skinny Jeans in Black Cherry £200.

Go wild in these Current Elliott Leopard print jeans.  More coming soon.

Donna and her team are taking part in a 5k run in support of the Jeans for Genes appeal on September 11th and although I was invited to take part, I soon realised that I am probably one of the few fashion bloggers who only start running when the Cake Shop is due to close, so decided to give it a miss, but if you would like to donate to this worthwhile cause (1 in 25 babies is born with a genetic disorder) then please sponsor team donnaida here and remember every penny counts.