I feel as though I have bombarded you with my clients style advice requests of late but it seems just like buses, they all come at once! If you are looking to "up the ante" on the school run and are a young mum who is lost in a fashion wilderness, then this could well be the blog post for you!
Here is what Katie said: I am in my early thirties and work from home, PA, freelance writing and social media stuff, so whilst I am busy working I see no one except the school run and school clubs where I want to look better than the other mums! I love fashion full stop but I never have the guts to wear it myself. Ideally what I want is a wardrobe where I can grab this and that and they just go together! What is it, effortlessly stylish?"
So after a few more email exchanges and armed with an idea of what Katie already has in her wardrobe I set to work on a few looks that consisted of items that could be mixed and matched in other ways from the three looks I have put together.
Look One
Katie told me that she has a denim jacket but tends not to wear it much as she often wears jeans and doesn't want to rock the "double denim" look! A denim jacket is a key wardrobe piece for anybody young enough to wear one, so I have chosen a pair of this season's berry/wine/rusty coloured jeans to team with her denim jacket which with the current inclement weather will make for a valuable piece of outerwear.
Warehouse check shirt at House of Fraser was £35 now
£17. French Connection Rust Jeans from House of Fraser
£79. Ollie and Nic across body bag from House of Fraser
£45. Tommy Hilfiger Denim Jacket from House of Fraser
£110. Linea pull on boots was £85 now
£79.
Look Two
With a denim jacket and a black puffa coat (which is invaluable for bitter cold weather) and Katie's requirement for an effortlessly stylish wardrobe, it's time to bring in the classic trench coat to add a dash of parisian chic to her wardrobe. As Katie has lots of pairs of jeans and leggings and a huge selection of footwear to chose from, the classic trench can be thrown over any outfit combination and still look great especially if you are short on time in the morning and all you have to hand is a bleach stained t-shirt.
Mango Black skinny jeans from John Lewis £39.99. Piped detail Trench Coat from Warehouse £85. Marc by Marc Jacobs sunglasses from John Lewis £119. Leopard Slippers from Kurt Geiger £40.
Look Three
No tendy Yummy Mummy's wardrobe would be complete without an injection of faux fur to crank up the glam factor in the playround. Wear it over jumpers, long sleeve t-shirts, check and denim shirts or winter dresses. The same goes for the Ash Bowie trainer and as Katie is young enough to have as much fun with fashion as she chooses, these will prove invaluable when making an impression with school gate fashionista's.
French Connection scarf
£45. Ash Bowie Trainers at House of Fraser
£169. Charcoal cashmere jumper at John Lewis
£75. Mint Velvet Gilet at John Lewis
£99. Reiss Tote Bag
£245.
For many women like Katie it is hard to see how to put outfits together and there are so many ways you can wear the pieces featured, it is often a good idea to try out the looks by swapping footwear, handbags and scarves and using items of clothing you already have to achieve a completely different look virtually every time! Make a list of your preferred looks and stick it inside your wardrobe door to make getting dressed easier each morning.
- Wear the cashmere jumper under the denim jacket, with the scarf, the wedge trainers and the tote bag.
- Wear the gilet over the coloured jeans and check shirt with the tote bag and wedge trainers.
- Team the trench with the pull on boots and across body bag.
- Wear the leopard pumps with the black jeans, cashmere jumper and across body bag.
Very often the difference between slummy and yummy can mean getting up ten minutes earlier to straighten your hair before the little ones wake or making an hour for yourself in the evening when you know you can paint your nails and allow them to dry properly before you start making the next days packed lunches. Being a Yummy Mummy is all about the grooming and not arriving at the school gate with yesterday's mascara giving you a bad case of panda eye or hair so greasy even a tin of Batiste wouldn't absorb the oil slick that is evident down your centre parting!
So you have the style and the grooming advice, now go forth and let the playground be your catwalk!