About


If we haven’t met before, allow me to introduce myself, I’m Sharron a forty something mum of 4 (3 very different but gorgeous grown up girls aged between 22 and 19 and a delightful young man who has just turned 11) who happens to believe that fashion isn’t just for the under 40′s!
I describe myself as a Fashion Addict, Product Junkie, 40 something mum of 4 who can easily spend £1000 on a bag without feeling guilty (budget permitting) but loves the sales and bagging a bargain aswell. Partial to a Latte, I adore leopard print and lipgloss and am rarely seen without Chanel nail polish.
I originally started blogging almost three years ago as I couldn’t find any Fashion or Style blogs written by anybody in my age group and had a strong belief that there were women out there just like me, who still wanted to be stylish but didn’t want to dress like their daughters or even worse, their mothers! I am proud to say that as far as I am aware I was the first fashion blogger to fall in this age category although there have been many more since, so there is something out there for everybody, it is just a matter of taste!
WHO I WORK WITH – SPONSORED POSTS, REVIEWS, ETC
I am proud to say I have worked closely with many PR’s over the last few years and am available for sponsored posts providing they are in keeping with fashion/style theme of the blog.  Reviews are always written honestly and from my personal opinion of the product and service received.
STYLE ADVICE
Never be afraid to contact me!  I receive lots of emails asking for Style Advice, whether a reader is looking for a specific garment or requires an outfit for a specific occasion.  I don’t charge for this, all I ask is that you click on the links contained within the report I send you, should you wish to purchase any of my recommendations, as it often takes a lot of time and effort to find the perfect pieces but it is something I love to do and hope to develop at some stage in the future.
STYLE ICONS
Just like most women, they don’t always get it right but I am an outfit obsessive when it comes to Sarah Jessica Parker and  Elle McPherson.  With an 11 year old son, I am still very much a “Mum on the Run” so love to check out their School Run as well as their Red Carpet Style.





 Kelly Rutherford is another Style hero whether on the set of “Gossip Girl” or indulging in some Manhattan downtime and I make no secret of the fact, I love Olivia. Yes its true and I sometimes wonder if its wrong to worship at the “Palermo altar” being as I am probably old enough to be her Mum, but her style is so polished, elegant and “Park Avenue Princess” that many of her looks work for so many ages and I love how she mixes high end with high street and can sell out a Reiss dress as quickly as The Duchess of Cambridge!


So come along for the ride, you will find this Blog contains my personal opinions on Fashion, Style, Beauty, always relevant, always true to myself , a middle aged women who understands the needs of the more mature fashionista. Its time you had fun with fashion, whatever your age, just enter your email in the subscribe box and make sure you never miss a post!